About Maura

I’ve spent most of my career in advertising. Fascinated with the future and new technology, I focused on digital media, booking my first online ad in 1994 and eventually establishing one of Canada’s first digital advertising teams. My most recent position was Chief Digital Officer at Dentsu Canada. My fascination with future is evident in my lifelong love of science fiction and my desire to continue studying technology and it’s impact on society.

This year I graduated from the York University/Toronto Metropolitan University Joint Graduate Program in Communication and Culture. I focused my studies on AI – how it is being used, how it impacts individuals and society, ethical considerations, transparency and privacy practices, policy, and, of particular interest to me, how we talk about AI. It is what we chose to say and how we say it that shapes our world. Now is the time to set and express our intentions regarding AI. My thesis, “Blinded by Transparency: Artificial Intelligence disclosure practices in the Canadian financial industry” investigated transparency practices related to the governance and communication of the use of artificial intelligence (AI) in the Canadian banking industry through a case study of Canada’s five largest banks.

Today I’m focused on helping businesses that are implementing AI solutions ensure they are set up for successful stewardship. I lead workshops, training and research focused on the development and implementation of guiding principles for AI use.

I’m excited to connect with others passionate about working towards a future that realizes the benefits of AI while addressing the potential harms. Let’s make sure AI is for everyone. I’m happy to share my current research with you and I’m ready to chat, debate, consult, advise…connect with me on linkedin, send me a message and we’ll talk!

Addressing unintended outcomes of deploying AI

Last week’s AI Safety Summit in the UK got me thinking about why AI is so worrisome and so hard to regulate. One reason is that outcomes are hard to know and hard to control. Here are my thoughts on what that looks like and one idea on what we might do about it

Coming soon

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Coming Soon

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